Most advertisements, particularly TV ads, are entirely and desperately unexciting. They are too forthright, too specific, too arrogant. I am certain that the effect of these advertisements could be vastly improved if they were made more realistic.
Why not develop an innovative approach in television promotion instead of mindlessly mimicking the Western style of wheezing superlatives, with all their impractical insinuations. (buy our shampoo and you'll get a husband; buy our perfume and you are sure to be attacked by hungry males)?ives, with all their impractical insinuations.
Some ads, for example, could be given an undertone of gambling: XYZ: It may relieve your headache. Or of course it may not. Who can tell? Try it. You may be lucky. The odds against you are only 3 to 1.
Or: Try your luck on BMX fruit juice. Most people detest it, You may be an exception.
Or appeal to man's sense of fairness. A beautiful half-nude girl ( this is typical Italian) might call to the public: S.O.S We are doing badly. Business is rotten, Buy our razors and give us a chance. Honestly they are not much worse than other makes.
Or appeal to man's inborn honesty: Use DXZ Washing Powder. By the way, have you ever tried the whiteness test? To be honest DXZ washes greyest, but after all people do not see your underwear (or they are not supposed to).
Or, just moderate your language. Make no extravagant claims; be vague and incoherent, in other words, be natural: Our chocolate is rather nourishing. Never mind the taste.
Or: Drink our beer. It's dirt cheap and you CAN get used to it.
Or else: Can you tell the difference between our margarine and our hair tonic? WE can't...
Related Sites:
Naked Pinay Views, Friendly Remarks , Greeny Fashion, Money Talks , Marc Nand's Blog , Nodding Nanding's Journal, Amusing Disclosure , PC Operatis , Online Shopster
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